

Strategic
Communications
Advisory
I work with leadership teams to align on what to communicate and when, before decisions move forward and confusion sets in.
Change Readiness Sprint
When a single decision carries significant risk
This sprint supports leadership teams preparing to communicate a major decision, transition, or announcement where getting it right matters and timing is compressed. It is most relevant when:
- A significant announcement is approaching and readiness is uncertain
- Leadership needs an external perspective before committing to communicate
- The decision is complex and interpretation risk is high
- Internal teams need a clear framework to execute against
- Speed matters, but strategic thinking cannot be compromised
This work provides clarity and direction before communication begins.
The Problem
Most communication failures happen because leaders move forward before they're ready.
A CEO wants to announce a strategic shift. The decision is finalized. The executive team understands the rationale. Communications drafts an announcement based on leadership's guidance and distributes it.
Over the next few days, the sales team is fielding client questions they can't answer. Key accounts are calling their account managers asking if existing products are being discontinued. Different executives are giving different explanations because they never aligned on the details before the announcement went out.
By the time these gaps surface, correction is costly and credibility is at risk.
This sprint identifies readiness gaps and builds strategic clarity before communication is visible.
What This Sprint Delivers
Over 2-3 weeks, I work directly with leadership to assess readiness and build a framework for this specific communication. The work typically includes:
- Stakeholder interviews to understand context, concerns, and pressure points
- Assessment of leadership alignment on messaging and intent
- Analysis of interpretation risk across key audience groups
- Identification of gaps, misalignments, or unintended signals
- 90-minute working session with leadership to finalize approach
- Written strategic brief with recommendations and execution framework
The output is a clear assessment of readiness and an actionable framework your internal team can execute with confidence.
Investment
Change Readiness Sprints are scoped based on timing and complexity. Investment reflects the strategic nature of the work and the level of attention involved. Final pricing is confirmed after an initial conversation.
Next Steps
If you're preparing to communicate a significant decision and want external perspective before finalizing your approach, complete the inquiry form below. I review each submission personally and will follow up if there's a strong fit.
The initial conversation is exploratory and focuses on understanding your situation, not on selling services.
Daphne Scott
Strategic Communications Advisor