

Strategic
Communications
Advisory
I work with leadership teams to align on what to communicate and when, before decisions move forward and confusion sets in.
Change Readiness Sprint
When a single decision carries significant risk
Who This Is For
This sprint supports leadership teams preparing to communicate a major decision or announcement where getting it right matters and timing is compressed.
It is most relevant when:
- A significant announcement is approaching, and leadership has not yet assessed whether the organization is ready to communicate it.
- Interpretation risk is high, and the decision is complex enough that different audiences may receive the message differently.
- Internal teams need a clear strategic framework before execution begins.
The Problem
Most communication failures happen because leaders move forward before they are ready.
A CEO wants to announce a strategic shift. The decision is finalized. The executive team understands the rationale. Communications drafts an announcement based on leadership's guidance and distributes it.
Over the next few days, the sales team is fielding client questions they cannot answer. Key accounts are calling their managers asking if existing products are being discontinued. Different executives are giving different explanations because they never aligned on the details before the announcement went out.
By the time these gaps surface, correction is costly, and credibility is at risk. This sprint identifies readiness gaps and builds strategic clarity before communication is visible.
What This Sprint Delivers
Over two to three weeks, I work directly with leadership to assess readiness and build a communications framework for this specific announcement.
The work includes stakeholder interviews to understand context and pressure points, assessment of leadership alignment on narrative and intent, analysis of how the decision is likely to be interpreted across key audience groups, identification of gaps and unintended signals, and a working session with leadership to finalize the strategic approach.
The output is a clear assessment of readiness and a strategic brief your internal team can execute with confidence.
Investment
Engagements are scoped based on timing, complexity, and the level of leadership involvement required. Final pricing is confirmed after an initial conversation.
Next Steps
If your organization is preparing to communicate a significant decision and needs an external strategic perspective before finalizing your approach, complete the inquiry form below. I review each submission personally and will follow up if there is a strong fit.
The initial conversation is exploratory. It focuses on understanding your situation, not on selling services.
Daphne Scott
Strategic Communications Advisor