

Strategic
Communications
Advisory
I work with leadership teams to align on what to communicate and when, before decisions move forward and confusion sets in.
90-Day Executive Communications Advisory
When communication decisions carry consequences over time
Who This Is For
This advisory supports C-suite leadership teams navigating sustained organizational change where communication decisions will shape trust, credibility, and execution over an extended period.
It is most relevant when:
- Decisions are still forming, and leadership alignment matters before anything is communicated externally.
- The change is complex enough that the interpretation risk will evolve as implementation unfolds.
- A single misstep in communications sequencing could undermine the strategy itself.
- Leadership needs a senior external perspective that internal teams cannot provide from inside the organization.
The Problem
Misalignment rarely shows up as open disagreement. It surfaces later as confusion, reversals, and credibility loss that could have been prevented.
A leadership team announces a restructuring as a growth opportunity. Employees interpret it as job cuts because the last restructuring resulted in layoffs. By the time leadership clarifies, trust is damaged, and weeks are spent managing confusion that strategic communications work would have anticipated.
A nonprofit's executive director announces a strategic refocus to the board as expanding impact. Staff hear it and assume their programs are being cut. Donors receive mixed messages about priorities. What leadership framed as growth becomes a trust crisis.
Once communication is visible, the cost of correction rises sharply. This advisory helps leadership teams build the clarity and alignment needed to move confidently before that exposure happens.
What This Advisory Delivers
Over 90 days, I work directly with senior leaders to examine what decisions signal, how they are likely to be interpreted, and where communication risk exists before messages are finalized or shared.
The work includes focused advisory conversations as decisions evolve, strategic review of draft communications to assess meaning and timing, identification of misalignment and unintended signals before they become visible, and real-time counsel as the situation develops.
The result is a leadership team that moves into communication with a shared narrative, a clear framework that their internal teams can execute, and significantly reduced risk of the confusion and credibility loss that poorly sequenced communication produces.
Investment
Engagements are scoped based on timing, complexity, and the level of leadership involvement required. Final pricing is confirmed after an initial conversation.
Next Steps
If your organization is navigating sustained change and needs strategic communications counsel as decisions evolve, complete the inquiry form below. I review each submission personally and will follow up if there is a strong fit.
The initial conversation is exploratory. It focuses on understanding your situation, not on selling services.
Daphne Scott
Strategic Communications Advisor